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Richly Wills

Systems Thinker Design Futurist Adventurer Writer Bassist

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Welcome To The Home Of...

Richly Wills

Awareness Architect Design Futurist Adventurer Writer Bassist |

About me

I 'm a design thinker, actualisation coach, and adventurer who merges these skills to enable people to challenge their comfort zone, develop consciously, and create forward-thinking, purpose-led solutions towards a better self and world.

This ‘online portfolio/CV meets vision board’ is a reflection of who I am, what I’ve learnt, and the ongoing life journey towards a desired legacy I want to create, showcasing my unique blend of different hats (or roles) of knowledge, skill, and experience I have to offer:

About me

I help individuals, teams, and brands move beyond unconscious conditioning and design life consciously - mentally, culturally, physically, and imaginatively.

This online portfolio CV is a bit different from the conventional – it is a reflection of who I am, what I’ve learnt, and the ongoing life and career journey towards a desired legacy I want to create – a portfolio CV meets vision board if you will. 

My mission is to inspire people to step beyond their comfort zone, grow with awareness, and create forward-thinking, purpose-led solutions that benefit both self and society – blending insight, exploration, and creativity to spark meaningful transformation.

I do this through a variety of roles (or ‘hats’) that integrate knowledge, skill, values, vision, and lived experience: as a futurist and design thinker, an awareness guide / coach, an adventurer, an author, and (soon) a podcaster.

More About Richly

We all have a unique blend of
different hats to offer...

richly-wills-hats

...these are mine:

Awareness Architect / Coach

Human behavioural psychology has always interested me, but seeing how we have increasingly become the product of consumerism over the years led me to delve deeper into just how much our modern attention, comfort, and performance-led culture keeps people psychologically stuck (or asleep, if you will). 

As an Awareness Architect my aim is to help awakening souls discover insight and values through frameworks, systems,  ideas, and tools that evolve them toward higher levels of conscious awareness and alignment, whilst helping awakened souls deal with the challenges of being awake in a society that hasn’t yet caught up – see the Awareness Architect journey.

It’s really about human progress and development, and how we can adapt and grow to obtain meaningful goals. It’s understanding how we are conditioned as individuals, organisations, and society, as well as how we can develop into the conscious thinkers, designers, and leaders our world needs. 

My work as an Awareness Architect includes thought-leading sessions that cultivate heightened awareness (utilising forward-thinking, human systems, and psychology), creating learning environments that develop awareness through action (via books, games, apps, experiences), as well as awareness/actualisation coaching (below). 

Contact

Awareness Architect Projects...

Design Futurist

This involves envisioning, designing, and innovating feasible and impactful future solutions that ultimately help humans grow and think better, whether through new or improved product, service, game, or app concepts and features, human-led spatial design environments or social innovations, or in forward-thinking brands.

It may involve helping clients analyse future scenarios and setting out concepts, seeing what future-solutions may be needed based on human behaviour and psychosocial issues, as well as helping individuals and/or teams develop their own forward-thinking potential and design-thinking process in order to be actively ahead of the curve in seeing what humans need now and in the near future. 

Design has been my core staple career over the years, through multi-disciplinary design related fields such as graphic, web, landscape, and UX design. This background was later fused with a keen interest in human behaviour psychology and future-thinking to craft a current career as a ‘design futurist’ (a blend of innovation consulting, design thinking, and futurism). 

My futurist work focuses on understanding human behaviour, psychology, culture, and systems to anticipate emerging needs. Through trend mapping, future scenario thinking, and cultural research, I identify patterns that may hinder or support human development, producing clear insights and futures briefs for clients. I then translate these future insights into action – envisioning and designing practical, forward-thinking solutions (whether product, app, service, spatial, or social concepts) that help people think better and live more consciously. 

I also help individuals, brands, and teams build their design-thinking capability to become ‘conscious designers’ (leading them to be actively ahead of the curve in seeing what humans need now and in the near future).

As well as serving clients, I’ve also fuelled my ‘design futurist’ title into other projects I’ve created (or am creating).

Contact

Design Futurist Projects...

Design & Innovation Client Portfolio

Design-thinking consulting work...

Sometimes solutions are about solving complex ‘wicked problems’ and trends that affect (or may affect) us psychosocially, such as broken system logistics, social media addiction, potential dehumanising AI effects etc., and so running design sprints to identify potential core problems and then implementing design interventions and/or building human-led, social innovations are needed, such as:

hover over an accordion below and then click or touch the title to see more project details

Space Createups

With Createups you can find your ideal local café or wasted empty office space for your (or your teams) needs, and find available partners to collaborate with in real time to keep each other accountable

Food Health Scanner

A device that can help reduce food waste and improve health simultaneously. Attach to fridge and barcodes scan and work out recipes, shopping lists, and what food is being wasted

EV & eBike Island Tours

A social innovation project that aimed to lead tourists to use EV or eBikes around this tourist island to reduce pollution, whilst being efficient, affordable, and fun

Climate Awareness Interaction

A live, fun, interactive installation experience to help children and young adults learn about how to deal with (and adapt to) climate change. Like zap-zone meets maze meets trivia

Homelessness Awareness Interaction

An interactive board game/app and experience to raise awareness and action on a growing homelessness endemic, by fostering relation rather than contempt

System Design Chatbox Rethink

Chatbots were implemented to help users and save humans time, but they’ve arguably just led to less human contact and more time wasted for all without problems being solved, leading to this think tank rethink

Petrol/Charge Station Flow Lanes

Pollution builds when vehicles are stationary and queueing, and so a solution to improve flow and electric charging options to deal with busy times was created

Space Createups

With Createups you can find your ideal local café or wasted empty office space for your (or your teams) needs, and find available partners to collaborate with in real time to keep each other accountable

Food Health Scanner

A device that can help reduce food waste and improve health simultaneously. Attach to fridge and barcodes scan and work out recipes, shopping lists, and what food is being wasted

EV & eBike Island Tours

A social innovation project that aimed to lead tourists to use EV or eBikes around this tourist island to reduce pollution, whilst being efficient, affordable, and fun

Climate Awareness Interaction

A live, fun, interactive installation experience to help children and young adults learn about how to deal with (and adapt to) climate change. Like zap-zone meets maze meets trivia

Homelessness Awareness Interaction

An interactive board game/app and experience to raise awareness and action on a growing homelessness endemic, by fostering relation rather than contempt

System Design Chatbox Rethink

Chatbots were implemented to help users and save humans time, but they’ve arguably just led to less human contact and more time wasted for all without problems being solved, leading to this think tank rethink

Petrol/Charge Station Flow Lanes

Pollution builds when vehicles are stationary and queueing, and so a solution to improve flow and electric charging options to deal with busy times was created

Human development-led app/product concepts...

As an ideator and forward-thinking design futurist, part of my job is to initiate and conceptualise new and improved solutions that utilises available technology to aid human development, not hinder it, such as with these human-centred and forward-thinking app and business concepts: 

hover over an accordion below and then click or touch the title to see more project details

Treemendus

An app which brings together local growers and local buyers, and which makes it easy for people to join local conservation projects

HealthyAways

Food delivery apps may be convenient but they are often unhealthy, where ‘HealthyAways’ gives you a healthier way to get food on the go

Count To 10

An app which activates when it senses stress or danger, helping you to breathe and calm in the moment, which can be crucial to stop anger or poor emotional decisions

Noh Sugar Challenge App

This app helps you slowly eradicate harmful sugar from their diet by creating fun daily challenges and habit changes that reduce cravings

Textder

A dating app that moves away from the superficial ‘photo first’ online dating apps format to a ‘mind date’ by text and ‘connection first’ format 

Fincome

Money apps help keep you on top of your  finances, but don’t put your money to work by matching opportunity to personalised goals and self-development, until now!

Proofed

An extension tool that rewards users for correcting real-time spelling mistakes we now see all too often in a fast-paced media world

Interactive Digital Wallboard

A digital frame that you can put on walls in your home or office, and have motivating affirmations and pictures display. Set yourself on timers or share with others

Treemendus

An app which brings together local growers and local buyers, and which makes it easy for people to join local conservation projects

HealthyAways

Food delivery apps may be convenient but they are often unhealthy, where ‘HealthyAways’ gives you a healthier way to get food on the go

Count To 10

An app which activates when it senses stress or danger, helping you to breathe and calm in the moment, which can be crucial to stop anger or poor emotional decisions

Noh Sugar Challenge App

This app helps you slowly eradicate harmful sugar from your diet by creating fun daily challenges and habit changes that reduce cravings

Textder

A dating app that moves away from the superficial ‘photo first’ online dating apps format to a ‘mind date’ by text and ‘connection first’ format 

Fincome

Money apps help keep you on top of your  finances, but don’t put your money to work by matching opportunity to personalised goals and self-development, until now!

Proofed

An extension tool that rewards users for correcting real-time spelling mistakes we now see all too often in a fast-paced media world

Interactive Digital Wallboard

A digital frame that you can put on walls in your home or office, and have motivating affirmations and pictures display. Set yourself on timers or share with others

Design, brand, and UX work...

Before evolving into a design futurist and innovation consultant, I had built up a staple amount of work as a designer, through brand identity, space design, start-up concepts, and UX/UI projects. Other parts of these roles involved more analytical work in determining brand positioning or creating UX-led profiles and personas etc, but here are some design-related examples:

hover over an accordion below and then click or touch the title to see more project details

Adapteco Next-Gen Spatial Design

Sustainable, resourceful, and future-proofed space designs for next-gen apartment, mobile, and work spaces

Cellar Door Pod Experience

A real-time art installation pod experience taking users on a psychological interactive music journey, with ‘choice points’ that change the built up visual and audible journey

UI Design & Web Work

Here’s a selection of UI design work done when creating prototypes, and new business concepts, for both clients and personal projects

Brand Identity & Naming Work

Here’s a selection of brand identity and naming/slogan projects that I’ve created as a graphic and branding designer

Boarding Gate Booth Interaction

Giving passengers a more interactive and flowing experience when waiting for flights, which connects them through a similar destination and/or travel purpose

Local 'Lucky' Cafe Branding Campaign

A ‘positive fortune’ branding campaign that aims to bring luck to a local community, and create a good vibes café 

Loafve It Omnichannel Branding

Bringing healthy bread and baking options (with good rising vibes) to people’s doorsteps as they awake, with an easy-to-use subscription app

'Around The World' Community Campaign

‘Around The World’ connection campaign for a world health non-profit with a signature dance and video repeated around the world

Shrugs Rebranding Campaign

Revitalising life into an old rug industry in this rebranding campaign, making rugs both cool and a statement of a personality and mood 

Adapteco Next-Gen Spatial Design

Sustainable, resourceful, and future-proofed space designs for next-gen apartment, mobile, and work spaces

Cellar Door Pod Experience

A real-time art installation pod experience taking users on a psychological interactive music journey, with ‘choice points’ that change the built up visual and audible journey

UI Design & Web Work

Here’s a selection of UI design work done when creating prototypes, and new business concepts, for both clients and personal projects

Brand Identity & Naming Work

Here’s a selection of brand identity and naming/slogan projects that I’ve created as a graphic and branding designer

Boarding Gate Booth Interaction

Giving passengers a more interactive and flowing experience when waiting for flights, which connects them through a similar destination and/or travel purpose

Local 'Lucky' Cafe Branding Campaign

A ‘positive fortune’ branding campaign that aims to bring luck to a local community, and create a good vibes café 

Loafve It Omnichannel Branding

Bringing healthy bread and baking options (with good rising vibes) to people’s doorsteps as they awake, with an easy-to-use subscription app

'Around The World' Community Campaign

‘Around The World’ connection campaign for a world health non-profit with a signature dance and video repeated around the world

Shrugs Rebranding Campaign

Revitalising life into an old rug industry in this rebranding campaign, making rugs both cool and a statement of a personality and mood 

TripSetGO

An effective UI/UX is what captures attention and spreads a clear message. I make sure the design is innovative and neat with all of this.

FINDING THE TRAVELLER WITHIN

If you are looking for a developer who’ll take over the research and development of your website, I am a well-established professional to help you with this.

garmin-adventure-watch

PERSONAL ADVENTURE CHALLENGES

Rock climbing and my YesTheory style adventures. The 40+ inspiring-led adventures to show you can get so much more from trips and our of yourself regardless of age.

Adventurer

I’ve always loved adventure and travel. I lived abroad for over a decade of my life and it allowed me to challenge my comfort zone, explore cultures, feed creativity, and led to my fiancée, but more recently adventuring has spurred a new lease of life through personal outdoor challenges.

This led to a fast-growing adventuring initiative that helps others find more purposeful trips through TripSetGO, as well as travel guide books that show the possible journey travelling can take us on.

Contact

Adventuring Projects...

TripSetGO

An effective UI/UX is what captures attention and spreads a clear message. I make sure the design is innovative and neat with all of this.

FINDING THE TRAVELLER WITHIN

If you are looking for a developer who’ll take over the research and development of your website, I am a well-established professional to help you with this.

garmin-adventure-watch

PERSONAL ADVENTURE CHALLENGES

Rock climbing and my YesTheory style adventures. The 40+ inspiring-led adventures to show you can get so much more from trips and our of yourself regardless of age.

Writer / Author

Writing has always been my way of processing thoughts and formulating ideas, but professional writing started in a non-linear way when travelling years ago, through travel writing gigs. 

Since then, under my pen name R.S.Wills, I’ve used writing (both Fiction and Non-Fiction) to express intrigue into a variety of areas, but mostly around the core subjects of human development psychology, adventure, and futurism – where I’ve developed some expertise as a published author. 

Contact

Writing Projects...

Note: some writing projects are found under specific skill titles instead of below.

Bassist

I’m not really that active in terms of playing bass live semi-professionally anymore, but I do still regard myself as a bassist having spent thousands of hours learning my craft when younger, earning the nickname ‘Thumbs’ due to my unique way of using my thumb a lot of the time when playing. 

Playing bass really helps me get into a state of flow which can indirectly help other skills I have, and so I still try to find time for a session (or even a gig) or two when I can. 

Contact

Bass Projects...

Richly Wills Podcast

“Don’t fear your lost or hidden potential. Instead embrace life to explore it”

My upcoming podcast is about getting out there and living your ‘bucket list life’ in seeking to build the dream and legacy you had, as well as seeking how to optimise yourself and live your best whilst you can (seeking out people like Wim Hof, the ice man, and Alex Huberman, a leading neuroscientist), and also exploring the big issues that are holding us back such as conditioning and childhood fear, social media attention-seeking etc.

It’s about helping people get away from shit and inspiring people to change and live their life by doing something before it’s too late, and avoiding the peril traps of modern society that lead to escapism and avoidance for instant gratification, but which take us away from truly living our limited-in-time lives.

The podcast also is about hearing from older people who wish they had done something more or else, and looks at people making great contributions and who think differently too, as well being a wake up call to myself.

I put myself into the thick of it and try to test myself with extreme challenges, not just physically, but also to go deep psychologically to find what matters most in life. It’s not about reckless dares, but a challenge in anti-fragility and seeing my (safe) limits of what I could’ve become, and my limitations of what I can’t and how to deal with that, which others can relate to (like living without kids).

It also takes a look at building a legacy by thinking of forward-thinking solutions to stifling human-related problems that are keeping us held back too (and links to the Initiative Series idea).

Essentially this planned podcast/channel brings together my design futurist, mind coach, and adventurer sides into a YesTheory ‘do things before it’s too late’ meets ImpactTheory ‘optimising interviews’ meets Tyler Oliviera ‘investigative journalism of main psychosocial issues’ unique podcast!

Coming Soon

CV Timeline

This CV Timeline meets vision board shows a quick overview of my history and experience, as well as projects in the pipeline from now.

Now
TripsetGO Begins

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Mar 2023
Amazon Prime debuts
Amazon Prime debuts

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2022
Expanded
Amazon acquires Audible
Amazon acquires Audible

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2015-2021

ACME Company

Lead UI/UX Designer

I have responsibly led a team of 12 designers to help, supervise and approve their designs to make sure it matches client expectations and latest design standards.

2011-2015

Dynamic Capital INC

Web Developer

I was responsible for all the in-house and client-based web development assignments. I take pride in having helped the best of clients and getting maximum ratings for the company.

2003-2011
Dynamic Capital INC

UI/UX Designer

I was a part of an amazing design team and worked together with them to help design and develop apps and websites for different clients of the company.