Welcome To The Home Of...

Richly Wills

Design Strategist Ideation Consultant Futurist Consciousness Coach Adventurer Journey Architect Writer Bassist

Welcome To The Home Of...

Richly Wills

Conscious Design Strategist Ideation Consultant Futurist Adventurer Journey Architect Writer Bassist |

I 'm a conscious design strategist, futurist, adventurer, and author who seeks to help people to challenge their comfort zone, develop consciously, and create forward-thinking, purpose-led solutions for a better self and world.

This portfolio meets CV meets vision board is a reflection of who I am, what I’ve learnt, and the ongoing journey towards the desired legacy I hope to create, showcasing my unique blend of knowledge, skill, values, vision, and experience I have to offer:

I help individuals, teams, and brands move beyond unconscious conditioning to consciously design healthier ways of living - mentally, culturally, physically, and imaginatively.

This portfolio is a bit different from the conventional. It’s a reflection of who I am, what I’ve learnt, and the ongoing journey towards the desired legacy I hope to create – a portfolio meets CV meets vision board, if you will.

My mission is to inspire people to step beyond their comfort zone, grow with awareness, and create forward-thinking, purpose-led solutions that benefit both self and society – blending insight, exploration, and creativity to spark meaningful transformation.

I do this through a variety of roles (or ‘hats’) that integrate my knowledge, skill, values, vision, and lived experience: as a conscious design strategist, an adventurer, and as an author.

We all have a unique blend of
different hats to offer...

...these are mine:

Conscious Design Strategist (Ideator / Futurist)

Design has been my core staple career over the years, through multi-disciplinary design related fields such as graphic/web, landscape, UX, and intervention design. This was later fused with a keen interest in human psychology and future-thinking to craft a current career helping clients as a ‘conscious design strategist’ (a blend of design thinking, behavioural psychology, innovation consulting, and futurism).

This involves understanding human behaviour, culture, and current systems to map trends, envision future scenarios, sense patterns (that may hinder or support human development), and identify emerging needs. These insights are then translated to action – ideating and (re)designing relevant solutions, systems, or user experiences (via products, services, interactions, spaces, apps) that aid ‘humanness’ or human potential (i.e. conscious living, agency, health, optimising, movement), rather than feed the opposite (i.e. escapism, doom-scroll, indoor life, consumerism).

As part of this, I founded The Envisionary – a hub that aims to bring out our human agency and creative vision (and to develop the conscious designers, thinkers, and leaders our world needs), via its ‘living lab’ academy and forward-thinking coaching sessions – plus other idea-generating or conscious awareness-focused projects:

Conscious Design & Ideation Projects...

The Envisionary (Website)

A 'living lab' academy (with conscious-thinking coaching sessions) that wakes up our creative core, agency, and vision. Build your design-thinking capacity, adapt to a changing future, see what humans need ahead-of-curve, craft your own vision, and develop consciously-led, value-based, human-centered ideas/solutions - with Envisionary Solutions for direct client ideation/solution work (portfolio below).

live and kicking
The Conscious Designer (Book)

This book helps us see and welcome a pivotal next stage of design-thinking - one which transcends past designing for attention and consumed comforts (that plagues modern society in entitlement, judgement, and distraction), and one which we all must consciously get involved in to change and design for the better. (part of 'the conscious thinker' / 'the conscious leader' trilogy)

non-fiction book in progress
Activate (App)

Activate (formally 3 Things Today) helps and challenges people to unearth and achieve 'goals that matter' i.e. those that align to their deeper needs and values - from overcoming specific fears or habits, to building relevant skills to match their desires. Find buddies or mentors as you make 'actionable' milestone progress - learning to cut out what isn't necessary and do more of what is.

in progress
Elevate (App)

An idea-development app (formerly Healinno) that enables people to note and conceptualise forward-thinking 'needed' ideas or problems to solve, and then bring ideas and teams together to run idea sprints to solve them. The future of ideation that sees the best ideas and solutions rise to the top, and which then leads towards healthy innovations that can then be crowdfunded and developed.

in progress
Donkey Toilet (eBook)

Donkey what? As the title suggests, this short, direct book is about the power of stupidity and being 'outlandish' in generating ideas and solutions in a world where whatever you think is already out there, but also in how it helps breaks the ice easier to developing deeper, honest conversations and interactions, where previous branding attention-tactics lack genuine connection.

non-fiction ebook planned
Addapt (Game App)

A board game/app that challenges you to challenge your comfort zone, where you have to keep adapting to keep in the game and progress, and where different coloured dice, knowledge cards, and action cards combine to determine your next adaption. It helps you see how people are conditioned to have different perceptions about the same topic or situation.

kickstarter-project on pause

Client Portfolio

Conscious Design Strategist work...

I consult clients on their existing projects or help them ideate new ones, aiming to recognise and resolve the kind of ‘wicked problems’ that lead humans into ‘autopilot’ behaviours (i.e. broken systems, dopamine addictions, dehumanising AI effects etc.). This involves scoping current issues, drawing on futurism insights, and running design thinking-led sprints, to develop new or improved solutions, social innovations, or interventions that leverage tech to raise ‘humanness’, not hinder it.

hover over an accordion below and then click title to see more project details

click on the accordion below for an overview, and again to see more project details

Space Createups

Waste no space. With Createups you can find your ideal local creative working space (e.g. café or empty office space) for you / your teams needs, as well as find available local partners to collaborate with in real time to help each other create or keep each other accountable

System Rethinks

Rethinking tech/systems to focus on aiding humanness (i.e. connection, health, obtaining goals), over negative aspects they can create (i.e. stifled critical thinking, ego-led judgement, communication breakdown) – inc: Chatbox Rethink, Fincome, Healthyaways, Textder

EV & eBike Island Self-Tours

A social innovation project that aimed to lead tourists to use EV or eBikes around this popular tourist island to reduce pollution, whilst being more efficient, affordable, psychologically grounding, and fun

Treemendus

An app concept which makes it easy for people to join local conservation projects around them (like tree-planting), to reconnect with nature, and bring together local produce growers with local buyers

Amora 'Healthy Start' Concept

AI-led concept subscription app that helps users make energised and conscious starts to the day, zoning in on what each person uniquely needs, then delivering tailored healthy breakfasts/coffee to their door (w/ nutrition scanner device to help track nutrition and reduce food waste)

NOH Sugar Challenge App

This app campaign helps you slowly eradicate harmful sugar from your diet by creating fun daily challenges and habit changes that reduce cravings and focus your mind elsewhere

Count To 10

A watch app which activates when it senses stress or danger, helping you to breathe and calm in the moment, which can be crucial to stop anger or poor emotional decisions

Climate Awareness Interaction

A live, fun, interactive installation experience to help children and young adults learn about how to deal with (and adapt to) climate change. Like zap-zone, meets maze, meets trivia

Homelessness Awareness Interaction

An interactive board game and live experience to raise awareness and action on a growing homelessness endemic, by fostering relation rather than contempt

Space Createups

System Rethinks

EV & eBike Island Self-Tours

Treemendus

Amora 'Healthy Start' Concept

NOH Sugar Challenge App

This app campaign helps you slowly eradicate harmful sugar from your diet by creating fun daily challenges and habit changes that reduce cravings and focus your mind elsewhere

Count To 10

A watch app which activates when it senses stress or danger, helping you to breathe and calm in the moment, which can be crucial to stop anger or poor emotional decisions

Climate Awareness Interaction

A live, fun, interactive installation experience to help children and young adults learn about how to deal with (and adapt to) climate change. Like zap-zone, meets maze, meets trivia

Homelessness Awareness Interaction

An interactive board game and live experience to raise awareness and action on a growing homelessness endemic, by fostering relation rather than contempt

UX Design & Brand work...

Work can also focus around the supporting nature of developing improved ‘human-centered’ user experiences, systems, products, or space interactions, or from conceptualising brands and campaigns.

hover over an accordion below and then click title to see more project details

click on the accordion below for an overview, and again to see more project details

'Adapteco' Spatial Design

Designing within spaces. Sustainable, resourceful, and future-proofed space designs for next-gen apartment / mobile / work spaces, ergonomic thinking for small spaces (campervans, hiking pods etc.), and designing for travel and movement

Flow System Design

Designing through spaces. From designing EV charge / petrol station flow lanes that prevent pollution and backlog onto motorway and improve flow for busy times, to store or recreation space layouts (Lidl, Padel courts) to improve user experience and ease of flow

Interactive Gamified Experiences

Designing for experience. From Cellar Door, a real-life pod simulation taking riders on an interactive music journey – with ‘choice points’ that change the built up visual and audible journey, to a boarding gate interaction booth that connect traveller stories whilst they wait, to an escape room concept

Product Design

Designing human-centered products – that improve human interaction and experience. From an interactive digital wallboard that displays and sends motivating affirmations/visuals, to the Sleep Level pad that ensures level sleep when thru-hiking, to a padel hit sensor device that reads where you hit the ball so you can adjust your shots

Branding Campaigns

From the local ‘Lucky Cafe’, a ‘positive fortune’ branding campaign that aimed to bring luck and good vibes to a local community, to Shrugs rebranding that aimed to revitalise life into an old rug industry, positioning rugs as both cool and a statement of a personality and mood

Brand Identity & Naming Work

Creating brand identity’s for a range of SME businesses and start-ups, as well as creating names or slogans for some of them as a brand designer

UI & UX Design

Creating UI layouts and prototypes for both conceptual and client projects, as well as undertaking and leading UX processes such as UX-led profiles, personas, user research, journey maps, happy path etc. as an experienced UX designer

'Adapteco' Spatial Design

Flow System Design

Interactive Gamified Experiences

Product Design

Branding Campaigns

Brand Identity & Naming Work

Creating brand identity’s for a range of SME businesses and start-ups, as well as creating names or slogans for some of them as a brand designer

UI & UX Design

Adventurer / Journey Architect

I’ve always loved adventure and travel. Living abroad for over a decade pushed me to challenge my comfort zone, explore cultures, feed creativity, and have many joyous and challenging life experiences, but more recently it’s fed purpose-led, embodied outdoor adventuring – the movement and action side that complements my more mentally orientated creative, design side.

Beyond my own personal adventuring, this led me to become a ‘journey architect’ where, through TripSetGO, I’ve founded a fast-growing adventuring initiative that encourages travellers to embrace and create more purposeful, adventurous, and embodied trips that bring clarity, courage, release, a deeper sense of ‘aliveness’ – even leading to life-changing journeys. Alongside this, there’s accompanied ‘traveller mindset’ guide books, plus other adventurer-led projects:

Adventuring Projects...

My Adventure Challenges

'We can spend years trying to become settled or safe in life, only to realise it's adventure that helps us feel alive'. Through my own challenging outdoor expeditions, I aim to inspire people of all ages to embrace anti-fragility and embodied action rather than comfort - having also set myself an 'trip purpose goal' for every year (40-50).

see the journey: last = Camino 559km
TripSetGO (Website)

TripSetGO helps you discover what kind of purpose-led trips and adventures would best suit you and/or what you may need most, based on the goals or challenges you have in life, rather than based on generic places to see. It's where you unlock and build trips that can lead to personal growth that both challenge and enrich you far beyond your trip.

purpose-led trip finder site live
Finding The Traveller Within (Book)

In Part 1 of this 'Traveller Mindset' series, we see how our psychology can develop and change as we embrace travelling through building different traveller mindsets (over a tourist mindset, that keeps us in our comfort zone) - each which allow us to find trips right for us and to return to life with a different outlook than before we left.

traveller guidebook in progress
Leading The Traveller Beyond (Book)

Part 2 of the 'Traveller Minsdet' series is for life after the initial breakthrough. Having spent over a decade alternating living and travelling abroad, I learnt first-hand how beneficial travelling is in transforming our life as we travel, as well as living more purposeful and impactful lives beyond. This book shows how.

traveller guidebook in progress
TripSetGO (App)

The planned TripSetGO app helps you create and follow your tailor-made trip itinerary based around your specific trip goal, and which also adapts to your purpose on-the-go to help ensure you align to your trip goal whilst on your trip, whilst linking you to other trip-goers seeking similar quests and experiences in the same area you venture to.

trip-setting app prep stage
Initiative (Series)

A real-life around-the-world adventure series where challengers solve unique cultural and adventure 'survive and thrive' problems to keep their journey going, and where they must be resourceful and innovative to add value along the way.

problem-solving quest prep stage

TripSetGO

An effective UI/UX is what captures attention and spreads a clear message. I make sure the design is innovative and neat with all of this.

FINDING THE TRAVELLER WITHIN

If you are looking for a developer who’ll take over the research and development of your website, I am a well-established professional to help you with this.

PERSONAL ADVENTURE CHALLENGES

Rock climbing and my YesTheory style adventures. The 40+ inspiring-led adventures to show you can get so much more from trips and our of yourself regardless of age.

Writer / Author

Writing has always been my way of processing thoughts and formulating ideas, but professional writing started in a non-linear way when travelling years ago, through travel writing gigs.

Since then, under my pen name R.S.Wills, I’ve used writing to express intrigue into a variety of areas, but mostly around the core subjects of human psychology, adventure, and futurism – where I’ve developed some expertise as a published author.

Writing Projects...

The Swanage (Book)

A journey where layers and layers of past memories are brought to the surface in an adventure of mental endurance that travels far beyond the physical of this epic endurance trail. How will this journey change Mark, and others who embark on it? Is there more to those met along the way than first realised? And what about that swan?

fiction book in progress
Walls Of Influence (Series)

In 2038, VR and AI paves the way to a new hub of 'escapertainment' as a new VR game sees players glimpse into their own future, bringing awareness of future influences and issues others around them don't see. But, if they attempt to make others aware will they become targets themselves? Is it already too late to change?

fiction book/series in progress
Kroy (Book)

The long-lost world of Kroy comes back to life, or had it been here all along? As the spirit of Kroy finds a way to slowly seep into the lost souls of today's Kroy (now York), will these spirits help or hinder, and how do we know which? And who is helping these ghosts of the past return, and why?

fiction series in progress
Bearventures (Series & Site)

What started out as a fun, personal co-writing project led to the creation of a whole 'Ted Bear' world and characters, which sees a special group of 'Bearventurers' set about finding their lost friend on an adventure around the Bearlagos, and beyond, finding more than they 'beargained' for.

fiction series live - go to website
Dice:d (Short)

What if your daily life was decided on a dice? After Si found himself in lonely mid-life with all his dreams taken away, he was so fed up he decided to let a dice decide his day. What did he have to lose? Would it lead to opportunity, danger, or his fate? Would it rekindle lost love?

fiction short story complete
Antidote To Noise (eBook)

In a world that suggests it cares more and more about wellbeing, there's little said or done about the consequential effects ever-increasing noise pollution is having on our brain and lives. This 'little book of calm' is handy to have when nearby surrounding noise, as well as to promote ways to change noisy environments for the better.

non-fiction ebook in progress
The ADHD Switch (eBook)

Finding out as a 35+ adult that I have inattentive ADHD was a bit of a shock at first, but then considering my zest for ideas and 'hyperfocusing' through life, it then wasn't. Instead, it brought validation to a 'different' mind, which should be unleashed in the way it is meant to be. This book helps other inattentive ADHD adults accept and unleash their difference too.

non-fiction ebook planned
Enriched (Biog)

It may seem strange to pencil in an autobiography of a desired legacy not fully lived out yet, but this gave me a premise for a unique way to write one as an ongoing story of what has been and what could be, rewriting chapters ahead consciously rather than heading through blind mistakes. Will it change the desired outcome? We shall see!

autobiography planned

Bassist

I’m not really that active in terms of playing bass live in a band / session bassist anymore, but I do still regard myself as a bassist having spent thousands of hours learning my craft when younger, earning the nickname ‘Thumbs’ due to my unique way of using my thumb a lot of the time when playing.

Playing bass really helps me get into a state of flow which can indirectly help other skills I have, so I still try to find time for a fun session or two when I can.

Bass Projects...

Thumbs Bass

Whilst more a hobby today, I was a session bassist for bands Jagged (rock-alt/blues) and The Nineties (improvised 90's songs), but still find myself creating sample riffs for clients looking for bass riffs with my signature 'thumbs' style sound.

available for hire
Bassventures

As part of the Bearventures writing there's a series of bass riffs created to symbolise each bear character and all the places around The Bearlagos map. You know where you are by the bass sound!

get bassventures album

Richly Wills Channel

Questioning and testing modern life, and imagining the future, to discover what helps humans thrive or dive.

“Don’t fear your lost or hidden potential. Instead embrace life to explore it”

My upcoming podcast is about getting out there and living your ‘bucket list life’ in seeking to build the dream and legacy you had, as well as seeking how to optimise yourself and live your best whilst you can (seeking out people like Wim Hof, the ice man, and Alex Huberman, a leading neuroscientist), and also exploring the big issues that are holding us back such as conditioning and childhood fear, social media attention-seeking etc.

It’s about helping people get away from shit and inspiring people to change and live their life by doing something before it’s too late, and avoiding the peril traps of modern society that lead to escapism and avoidance for instant gratification, but which take us away from truly living our limited-in-time lives.

The podcast also is about hearing from older people who wish they had done something more or else, and looks at people making great contributions and who think differently too, as well being a wake up call to myself.

I put myself into the thick of it and try to test myself with extreme challenges, not just physically, but also to go deep psychologically to find what matters most in life. It’s not about reckless dares, but a challenge in anti-fragility and seeing my (safe) limits of what I could’ve become, and my limitations of what I can’t and how to deal with that, which others can relate to (like living without kids).

It also takes a look at building a legacy by thinking of forward-thinking solutions to stifling human-related problems that are keeping us held back too (and links to the Initiative Series idea).

Essentially this planned podcast/channel brings together my design futurist, mind coach, and adventurer sides into a YesTheory ‘do things before it’s too late’ meets ImpactTheory ‘optimising interviews’ meets Tyler Oliviera ‘investigative journalism of main psychosocial issues’ unique podcast!

CV Timeline

This CV Timeline meets vision board shows a quick overview of my history and experience, as well as projects in the pipeline from now.

Please scroll right to see through the timeline

Now

TripsetGO Begins

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Mar 2023

Amazon Prime debuts

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2022

Expanded

Amazon acquires Audible

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2015-2021

ACME Company

2011-2015

Dynamic Capital INC

2003-2011

Dynamic Capital INC

Welcome To The Home Of...

Richly Wills

Design Strategist Ideation Consultant Futurist Consciousness Coach Adventurer Journey Architect Writer Bassist

Welcome To The Home Of...

Richly Wills

Conscious Design Strategist Ideation Consultant Futurist Adventurer Journey Architect Writer Bassist |

We all have a unique blend of different hats to offer...

...these are mine:

Conscious Design Strategist (Ideator / Futurist)

Conscious Design & Ideation Projects...

Client Portfolio

Conscious Design Strategist work...

Space Createups

System Rethinks

EV & eBike Island Self-Tours

Treemendus

Amora 'Healthy Start' Concept

NOH Sugar Challenge App

Count To 10

Climate Awareness Interaction

Homelessness Awareness Interaction

Space Createups

System Rethinks

EV & eBike Island Self-Tours

Treemendus

Amora 'Healthy Start' Concept

NOH Sugar Challenge App

Count To 10

Climate Awareness Interaction

Homelessness Awareness Interaction

UX Design & Brand work...

'Adapteco' Spatial Design

Flow System Design

Interactive Gamified Experiences

Product Design

Branding Campaigns

Brand Identity & Naming Work

UI & UX Design

'Adapteco' Spatial Design

Flow System Design

Interactive Gamified Experiences

Product Design

Branding Campaigns

Brand Identity & Naming Work

UI & UX Design

Adventurer / Journey Architect

Adventuring Projects...

FINDING THE TRAVELLER WITHIN

PERSONAL ADVENTURE CHALLENGES

Writer / Author

Writing Projects...

Bassist

Bass Projects...

CV Timeline

2015-2021

Lead UI/UX Designer

2011-2015

Web Developer

2003-2011

UI/UX Designer

We all have a unique blend of
different hats to offer...