Design & SEO
branding, print, web, copy & local SEM
Creating content. Freelance. Richly places consideration into the potential need for brand identity, online registration requirements, current industry trends & competition, and of course, local design thinking & user experience practices that can set you apart in your local industry.
Design thinking practices don’t have to be for the giant corporations, it can work on a local stage too, and as micro-businesses are starting to boom there’s a lot of scope for local design thinking practices.
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Having a recognisable identity isnt just for a large scale corporation. A local business can give a lasting impression to its customers with the right branding message and image.
Visual communication is an important part of business. Much of what we perceive about a product, service, or even an individual, is done before we are even consciously aware of it.
This is especially true today where any local business can gain an online presence, and where we have to take in so much visual information before making a conscious decision of what we want.
The subliminal messages behind our branding can really help a potential customer connect your product to a positive message and image. Give the wrong message and customers might not understand what it is you are even offering.